The DIYgravel Logo is a Mission for Good

Up, up, and away tonight at 11pm!

The logos submitted to the DIYgravel contest really above and beyond. A huge thanks to everyone who took the time to enter a logo and for all of you who voted.

After a hard fought battle, we went to the voting booths and Sebastian Logue took the top spot. It’s a small world as Sebastian took the Mullet Protocol Podium at our 2019 gravel event, Rooted Vermont.

Sebastian is an engineering and studio art double major at Dartmouth College (as well as on their collegiate team) and he combined all of those interests in creating this logo. He even called me to talk me through the process. Long story short, he recognizes that the point of DIYgravel is that everyone is out doing their own, unique, personal thing on the bike. Everyone’s ride is inherently different. Sebastian took all those unique rides and extracted the raw data from them, before plugging that data into an algorithm that generated four separate 3-D “terrains”.  The logo family made by laying the DIYgravel type onto these terrains, seen in blue, collectively represent all the quirks and eccentricities that are DIYgravel. It’s super creative really quite beautiful.

From there, you remove the blue terrain and end up with a beautiful, truly fascinating logo. Voila!

But a logo is just a logo until you do something with it. So many rides are cancelled and fundraising rides are going to be hit especially hard. Every year I ride the King Challenge and October 17 marks the 10th anniversary of the ride. We’re raising funds for the Krempels Center which is an organization that benefits adults living with brain injury. My dad suffered a stroke in 2003 and the results still ripple through out lives daily.

Every year we raise $100,000+ for the Krempels Center and I want to make a huge contribution with the community we’ve built around DIYgravel. So working with Wide Angle Podium, we created a store with three tiers of support. Here’s the store for more.